- Preheat the Oven: Preheat the oven to 180°C (350°F). 
- Season the Roast: Pat the French roast dry with paper towels. In a small bowl, mix kosher salt, pepper, garlic powder, onion powder, rosemary, and thyme. Rub this mixture all over the roast. 
- Sear the Roast: Heat olive oil in a large skillet over medium-high heat. Sear the roast on all sides for about 3-4 minutes until browned. 
- Roast the Beef: Transfer the roast to a roasting pan and add beef broth around it. Place in the oven and roast for 2 hours, or until the roast reaches an internal temperature of 58°C (135°F) for medium-rare. For a more done roast, cook longer to your preferred doneness. 
- Rest the Roast: Remove the roast from the oven and let it rest for 15 minutes before slicing. This allows the juices to redistribute. 
- Make the Gravy (Optional): To make the gravy, whisk flour into the pan drippings, then add beef broth and bring to a simmer until thickened. Season with salt and pepper to taste. 
- Serve: Slice the roast and serve with the gravy (optional) and your favorite sides.